The ‘Global Tissue Paper Market Growth, Share, Price, Trends, Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global tissue paper market, assessing the market on the basis of its segments like product type, application, distribution channel, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.

Tissue Paper Market Size, Share, Trends, Industry, Key Player, Report and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Forecast CAGR (2023-2028): 6.20%

The tissue paper market is growing rapidly because of its increasing use in daily life applications such as cleaning, wrapping, dusting, and other personal use. They offer value in innumerable ways as they have multiple uses and are available in different variations including wrapping tissue, table napkins, sanitary use wipes, facial and bathroom tissues, napkins, and paper towels.

People are becoming more health conscious and thereby maintaining hygiene remains a key reason for the increasing use of tissue papers in numerous settings. They help in reducing the spread of bacteria along with other communicable diseases, an aspect which has helped encourage the adoption of tissue papers globally.

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Tissue papers are extensively used in the cleaning of home decor, various electronic devices, and in wrapping up jewellery and other delicate materials. Immensely versatile, tissue papers are available in wet and dry formats, with uses in personal and commercial settings. Medical procedures also involve the use of tissues to maintain hygiene and cleanliness.

Prevalence of infectious diseases along with characteristics of tissues papers such as ready availability, variety, sustainability, portability, convenience, and environment friendliness, have further fuelled the growth of the tissue paper market.

Tissue Paper Industry Definition and Major Segments

A tissue paper is a thin and translucent type of paper that is generally soft and is commonly used for hygiene purposes, by cleaning various surfaces. There are various types of tissue paper such as facial tissues, wrapping tissues, table napkins, hygienic tissues, paper towels, and toilet tissues. The thickness, softness, and absorption capacity of tissue papers differ depending upon end-use.

Based on product type, the market can be segmented into:

• Paper tissues
• Facial tissues
• Wet Wipes
• Others

On the basis of application, the market can be classified into:

• Household
• Commercial

Based on distribution channel, the market is divided into:

• Online
• Offline

On the basis of region, the market can be categorised into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Tissue Paper Market Trends

The key trends in the global tissue paper market include the development of ultra-absorbent paper towels which are gaining popularity and are witnessing a rapid increase in demand. Expensive tissue papers with specialised scents and applications are also becoming widely used. Research and development of such new innovative products is helping in the expansion of the overall market.

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Development of sustainable and environment-friendly consumer products is a significant trend extending to the market for tissue papers. Key players are developing biodegradable, recyclable, and environmentally-friendly products that reduce cutting of trees. Environmentally-conscious consumers are purchasing such tissue papers even at a higher price.

A variety of natural ingredients such as aloe vera and rose oil among others are being introduced in tissue papers to provide moisturisation, disinfection, and other skin benefits. This is subjected to fuel the growth in the tissue paper market.

At a regional level, the Asia Pacific is expected to witness significant growth in the coming years, as accessibility and awareness of various tissue papers increase. In countries such as India, specialised tissue papers are becoming more common, surging the demand for tissue papers. Disinfecting, moisturising, and travel packs of tissue papers are growing in popularity.

Key Market Players

The major players in the tissue paper market report are:

• Kimberly-Clark Corporation
• Essity Aktiebolag
• Hengan International Group Company Ltd.
• Asia Pulp & Paper (APP) Sinar Mas
• Georgia-Pacific LLC
• The Procter & Gamble Company
• CMPC
• Soffass S.p.a
• Unicharm Corporation
• Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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